Which of the following is the correct formula for cell B8 to calculate the cash dividends paid to shareholders?
a) =-(B2+(B5-C5))
b) =-(B2-(B6-C6))
c) =B2-(B5-C5)
d) =-B2-(B5-C5)
e) =-(B2-(B5-C5))
e) =-(B2-(B5-C5))
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An extranet might be viewed as connecting _____ of business partners.
A. usenets B. internets C. intranets D. supernets
Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?
A) advertising B) public relations C) sales promotion D) events and experiences E) personal selling
Which of the following is true of FOB-origin pricing?
A) It is a strategy in which the company charges the same price plus freight to all customers. B) It is a costly option for customers who are located near the company. C) It charges all customers the freight cost from a base city to the customer location. D) It is an expensive alternative for customers in distant locations. E) It is a strategy in which the seller absorbs all or part of the freight charges.
When Trek orders a seat or saddle for one of its models that has a slightly different material for the cover only but the other components are the same as existing saddles used on other bikes, this purchase situation is known as a ________.
A. modified rebuy B. standard reorder C. new buy D. straight rebuy E. make-buy