Tide laundry detergent is the market leader, but overall industry growth is low in this market. Tide would be classified as a _____ in a portfolio matrix.
A. star
B. cash cow
C. problem child
D. question mark
E. dog
Answer: B
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Barton Resort incurred the following costs to acquire and prepare land during 2015 for a new parking lot: purchase price for land, $800,000; cost to clear the land, $30,000; cost of paving, $40,000; and lighting for the parking lot, $20,000 . How much should Barton record in the Land Improvements account?
a. $30,000 b. $40,000 c. $60,000 d. $90,000
Fred E. Fielder felt that leadership style was dependent on what three situational variables?
a. Task structure, centralization of process, and position power b. Leader-member relations, task structure, and leader’s position power c. Centralization of process, power position, and task structure d. Team-member relations, task structure, and political strength
What is the overall purpose of a marketing plan?
A. to identify both existing and potential competitors of the firm B. to guide the analysis, implementation, and control of the firm's marketing strategy C. to define the target market and promotion strategies to be used on that market D. to define the company's strengths and weaknesses E. to determine whether or not a firm has enough capital to pursue its objectives
While scholars have been studying performance management and appraisal issues for decades, one very basic question has eluded them, as well as practitioners – what should organisations really measure: employee traits, behaviours, or outcomes? Clearly, each has its own pros and cons, and measuring the right thing(s) is critical to effective management. So, which of these should organisations measure?
What will be an ideal response?