What is the overall purpose of a marketing plan?

A. to identify both existing and potential competitors of the firm
B. to guide the analysis, implementation, and control of the firm's marketing strategy
C. to define the target market and promotion strategies to be used on that market
D. to define the company's strengths and weaknesses
E. to determine whether or not a firm has enough capital to pursue its objectives


Answer: B

Business

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Which of the following is true of the Restatements of the Law?

A) The have the full force and effect of any other federal statute or regulation. B) They are often relied upon by the courts when making decisions. C) They are based on previous case decisions issued by the U.S. Supreme Court. D) They cover only the legal subjects of contracts, torts, and agency.

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Indicate whether the statement is true or false

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