A(n) ________ is one that has become an "insider" in any market or nation where it operates and is thus competitive with domestic firms operating in local markets.
A. global corporation
B. transnational corporation
C. international corporation
D. multinational corporation
Answer: A
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A _______ often puts organizational development into practice.
A. transformative consultant B. catalytic consultant C. counselor D. change agent E. training specialist
A company adopting a(n) ________ approach to worldwide PR activities gives the host-country practitioner maximum leeway to incorporate local customs and practices into the PR effort
A) ethnocentric B) regiocentric C) local D) polycentric E) publicity
Which of the following is NOT a form of database access?
a. Subscription-based fees apply before access is granted. b. There is a per-use fee charged. c. A set number of searches are free followed by a daily charge for use thereafter. d. Unlimited free access to search is granted.
Discuss ways to evaluate the success of an organization's investment in social media
Indicate whether the statement is true or false.c