Provide a general description of the classic response hierarchy models and two alternatives
What will be an ideal response?
Micromodels of marketing communications concentrate on consumers' specific responses to communications. The classic response hierarchy models assume the buyer passes through cognitive, affective, and behavioral stages, in that order. This "learn-feel-do" sequence is appropriate when the audience has high involvement with a product category perceived to have high differentiation. An alternative sequence, "do-feel-learn," is relevant when the audience has high involvement but perceives little or no differentiation within the product category. A third sequence, "learn-do-feel," is relevant when the audience has low involvement and perceives little differentiation. By choosing the right sequence, the marketer can do a better job of planning communications.
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Data flow diagrams
a. depict logical tasks that are being performed, but not who is performing them b. illustrate the relationship between processes, and the documents that flow between them and trigger activities c. represent relationships between key elements of the computer system d. describe in detail the logic of the process
In a push manufacturing system, ______.
A. demand is forecast using historical data B. demand is forecast using future trends C. production is based on actual customer demand D. production is based on government regulations
Offering sales discounts on credit sales can benefit a seller by decreasing the delay in receiving cash and reducing future collections efforts.
Answer the following statement true (T) or false (F)
The break-even volume (BEP) occurs at the point where:
A) total profit = total cost B) fixed cost = total variable cost C) total revenue = total cost D) selling price per unit = variable cost per unit E) total revenue = total variable cost