When Simon ended his relationship with Paula, he explained that they should still be friends and hang out from time to time. In this case, Simon was using a __________ strategy

a. negative identity management
b. justification
c. openness
d. de-escalation


D

Communication & Mass Media

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As PR practitioners you will be expected to adhere to the standards of conduct set by the profession. You will need to be familiar with all of the following, EXCEPT:

a. The ideal of Kyosei b. Company codes of conduct c. PRSA code of professional ethics d. IABC Code of Conduct

Communication & Mass Media

As he talked about the dangerous enemies the elephants faced, Jeremiah played a recording of a herd of elephants bellowing. He noticed that his audience members listened carefully when he played it. What is the purpose of his visual aid?

A. enhance credibility B. create interest C. advance argument D. improve retention

Communication & Mass Media

Carlos made sure that his main points had __________ by checking that they were not loaded toward one particular aspect of the topic or one particular point of view.

A. balance B. parallel structure C. simplicity D. discreteness

Communication & Mass Media

In the 1930s research studying the reactions of ten-year-old boys to different

leadership styles over a three month period was done by a. Bruce Tuckman b. John Dewey c. Kurt Lewin, Ronald Lippitt, and Ralph K. White d. Kenneth D. Benne and Paul Sheats

Communication & Mass Media