Compare and contrast the social scientific and interpretive approach by describing the strengths and limitations of each approach
Answer:
The social science approach in communication originally focused on the individual or, less frequently, the dyad (a pair of people, like Charee and Mateo, who interact with each other). Because the social science approach grew out of the fields of psychology and sociology, communication scholars typically relied on some of the same research methods used by these social scientists. Scholars who developed the interpretive approach were influenced by the ancient Greek tradition of rhetoric, or the art of persuasion, and by humanism, a branch of philosophy that celebrates human nature and it's potential. Like the social science approach, the interpretive approach focuses on the individual, but interpretive communication researchers have goals and assumptions that differ from those who use the social science paradigm.
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In __________, modern public relations started when the government set up publicity boards all over the country to organize support for the war
a) India b) Spain c) Germany d) Thailand
Lara listened to the presentation on proposed budget cuts, and found herself asking "Is this information factual? What is the speaker's source? Has any information been omitted from this presentation?" Which strategy for effective listening is
Lara demonstrating? a. listening critically b. assuming the speech can benefit her c. listening for main ideas d. withholding judgment
Public relations practitioners help ensure that their attainable objectives achieve approval for execution through which one of the following?
a. a clear rationale for their choices b. well-detailed budgets and timelines c. the innovativeness of their ideas presented d. the experience and reputation of the communications team
__________ is the conscious learned act of paying attention and
assigning meaning to an acoustic message.