What contributed to the growth of social media engagement during the Cleveland Foundation campaign?

What will be an ideal response?


Contributing to this growth in social media engagement was the foundation’s use of social media at its centennial year events. The foundation’s tweets of its special events earned 61,723 impressions and 499 engagements. Social media was especially effective over the course of the Council on Foundations conference. The Cleveland Foundation’s posts on its social media properties drew more than 28,000 impressions on Facebook and 15,000 impressions on Twitter.

Communication & Mass Media

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When the procedures of a company are not specific or apparent, employees:

A. Assume whatever responsibilities they want, whenever they want B. Can experience hindered productivity and satisfaction because of uncertainty C. Are expected to do whatever they feel like D. Will understand what is expected of them most of the time

Communication & Mass Media

The mainstream U.S. American history celebrates people's pioneer spirits, accomplishment of the settlement in the new land, and independence as a nation. This indicates that:

a. these histories treat all American people as equal b. these histories justify and legitimate a group in power c. these histories respect American Indians d. these histories empower all cultural groups in the U.S.

Communication & Mass Media

Motivation provides the inspiration and/or incentives that move group members to work together toward achieving

a) intrinsic motivation. b) extrinsic motivation. c) dialectical balance. d) a common goal. e) an implicit norm.

Communication & Mass Media

If you were constructing an audience-analysis questionnaire and wanted to learn the strength of your listeners' attitudes for or against the use of animals in medical research, which of the following would be the best kind of question to ask?

A. open-ended question B. fixed-alternative question C. leading question D. demographic question E. scale question

Communication & Mass Media