Characteristics of the Likert scale include all of the following EXCEPT:
A) easy to construct.
B) easy to administer.
C) easy for the respondent to understand.
D) the number of scale points can vary.
E) respondents read a short phrase rather than an entire statement.
E
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Competition works to drive down the rate of return on invested capital toward the rate that would be earned in a perfectly competitive industry
Indicate whether the statement is true or false
Which role leads to the greatest dissatisfaction with practitioners and produces turnover in the ranks of public relations?
A. Expert prescriber C. Communication technician
A distinctive characteristic of a healthy corporate culture is
A. a preoccupation with risk management and capitalizing on related market opportunities. B. ethical behavior that is driven by subcultures. C. the presence of counterproductive cultural traits that adversely impact the work climate and company performance. D. a decision-making effort that is subject to pressure from many different cliques. E. a strong fixation on attending to what customers are saying and how their needs and expectations are to be met.
A(n) ____ sentence is often used to emphasize a single idea
A) passive-voice B) compound C) complex D) simple E) active-voice