According to the textbook,
Alan Alda refused to eat a hard-boiled egg because Elizabeth Loftus suggested to him that his answers to a questionnaire revealed that he must have gotten sick after eating hard-boiled eggs at some time in his life. His refusal illustrates
a. how hypnosis can aid in the recovery of long-forgotten memories.
b. how easy it is to implant false memories.
c. how classical conditioning produces taste aversions.
d. the difference between repression and suppression regarding memory loss.
ANSWER: b
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Jess is fast asleep, and her roommate Crystal is studying in the next room when their cat knocks a lamp off of the bookshelf. Crystal jumps up from her desk, but Jess remains asleep. What brain structure is responsible for raising or lowering the thresholds of conscious awareness, such that Crystal reacts to the stimulus while Jess does not?
a. ?the reticular formation b. ?the substantia nigra c. ?the medial parietal cortex d. ?the corpus callosum
The first exchanges were with:
a. bartering items for trade. b. metal items for durability. c. paper items for lightness and compactness. d. stamped guarantees from kings and princes.
To increase construct validity, an experimenter should
a) Decrease external validity and decrease the number of experimental stimuli. b) Increase external validity and increase the number of experimental stimuli. c) Decrease variability in experimental procedure and decrease the number of experimenters. d) Increase power of the experiment and decrease the internal validity.
Why did B.F. Skinner argue positive reinforcement was more effective than punishment?
What will be an ideal response?