A journalist should always seek to balance ______.

A. the perspectives of the audience and the sources
B. the number of print and digital readers
C. the needs of audiences and the needs of advertisers
D. their personal opinions with the truth


A. the perspectives of the audience and the sources

Communication & Mass Media

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The rules for stress in English are ________

A) consistent B) concise C) predictable D) none of the above

Communication & Mass Media

What are the major social trends that have influenced the development of public relations?

What will be an ideal response?

Communication & Mass Media

A Navajo (Diné) speaker typically begins a speech by previewing the main ideas he or she will cover

Indicate whether the statement is true or false

Communication & Mass Media

_______________ are among the new tools used by PR practitioners

a. Pitch letters b. Media kits c. SMTs d. News releases

Communication & Mass Media