Copy testing is used to assess the effectiveness of advertisements while they are still under development
a. True.
b. False.
a
Communication & Mass Media
You might also like to view...
Speakers need not to select the best arrangement of their own ideas
Answer the following statement true (T) or false (F)
Communication & Mass Media
If you wanted to compare the amount of fossil fuels, solar power, and wind energy used in the United States and Germany, which type of visual aid would be most effective?
A. a drawing B. a bar graph C. a line graph D. a pie graph E. a chart
Communication & Mass Media
The family type absolute ______ family has no precise inheritance rules, no marriage between children of brothers, and spouses are selected by the individual.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
Why do the media engage in narrowcasting?
a. Technological changes b. Receptivity by audiences c. Advertisers’ preferences d. All of the choices
Communication & Mass Media