A ________ is a seven point rating scale with endpoints associated with bi-polar labels that have semantic meaning
A) semantic differential scale
B) Likert scale
C) continuous rating scale
D) Stapel scale
A
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Which of the following is true regarding a marketing audit?
A) It focuses primarily on a firm's macromarketing environment. B) It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps. C) It is less effective at locating the real source of a problem than a functional audit. D) It analyzes only those marketing activities that have failed to produce adequate results. E) It relies solely on company managers for data and opinions.
Assume that the manufacturing cost of a company is $50,0000 and the general expenses is $50,000. Then, the amount of profit must be equal to at least _____ for the cost-based definition criterion of foreign market value to be met.
a. $44,000 b. $6,500 c. $56,000 d. $49,000
At GG’s Gourmet, employees of lower levels are given the power to make decisions and solve problems without having to seek approval from management. This is an example of what type of organizational structure?
A. decentralized B. centralized C. customer-focused D. leader-focused
Based on Desiree's testimony, John was convicted for murder and sentenced to
life imprisonment. As he left the court for jail, John saw Desiree and shouted out "Lady, I am going to hurt you real bad". On hearing this, Desiree went into nervous shock and fainted. Which of the following statements is TRUE? John has A) committed the tort of battery B) committed the tort of assault C) committed the tort of nuisance D) committed the tort of injurious falsehood E) not committed any tort