Which of the following is true regarding a marketing audit?
A) It focuses primarily on a firm's macromarketing environment.
B) It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
C) It is less effective at locating the real source of a problem than a functional audit.
D) It analyzes only those marketing activities that have failed to produce adequate results.
E) It relies solely on company managers for data and opinions.
B
You might also like to view...
When using the FIFO method of process costing, beginning inventory costs are excluded from the cost reconciliation
Indicate whether the statement is true or false
Industries with a large number of competitors offer the best potential for using game theory because, with a large number of competitors, it is easier to envision the possible strategies and payoff matrix
Indicate whether the statement is true or false
A TV commercial shows an adult, whose face is hidden, speaking of the enjoyment he gets from having eaten the same breakfast cereal for the past 30 years
This cereal is not just for kids! What are the marketing communications messages presented in this TV commercial?
Zero-based budgeting requires the preparation of budget from scratch
Indicate whether the statement is true or false