Rahul's goal is to convince the audience members to eliminate unhealthy nonorganic foods from their diets. He should use the ________ strategy

a. problem-solution
b. topical
c. causal
d. comparative


Answer: a

Communication & Mass Media

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Which factors that shape certain audience segments must PR officers address when planning a program or campaign?

a) Ethnicity, generational differences, and socioeconomic status b) Gender, nationalism, and religion c) Religion, caste, and ethnicity d) Socioeconomic status, caste, and gender

Communication & Mass Media

______ refers to an immigrant’s learning and adopting the norms and values of the new host culture.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

There comes a point in every relationship where proximity becomes necessary if it is to

progress. Indicate whether the statement is true or false

Communication & Mass Media

Amar, a project manager at Clipton Technologies, had an argument with his wife before coming to work. It was about a family gathering that he missed the previous Sunday. Amar was frustrated and unable to focus on his work once he got there

Furthermore, despite being typically well behaved and soft-spoken, he squabbled with the cleaning lady for spilling water on his shoes. In this scenario, which term best describes the behavior displayed by Amar, and why? a) Emotion at work; because the emotion that is generated by the quarrel at home is displayed in the workplace b) Emotional work; because the emotion that is generated is a natural outgrowth of job-related interaction. c) Emotion with work; because the emotion that is generated due to pressure from the superiors is displayed in the workplace. d) Emotion toward work; because the emotion that is generated is a natural outgrowth of job-related interaction.

Communication & Mass Media