A(n) ____________________ is a collection of data stored on a computer, organized to meet users' needs.
Fill in the blank(s) with the appropriate word(s).
database
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When the subheads and body copy of an advertisement are localized, not simply translated, it is an example of:
A) local advertising. B) global advertising. C) pattern advertising. D) advocacy advertising. E) stereotype advertising.
In the book’s discussion of leadership, power is described as ______.
A. a relational concern for both leaders and followers B. use of force over others to manipulate them C. letting any follower do whatever he or she wants D. forcing people to engage in extreme behaviors
Who is ultimately your leader?
a. Yourself b. Your boss c. Your coworkers d. The world
Whether or not a firm will use advertising, sales promotion, personal selling, or public relations is outlined in the ________ section of the marketing plan.
Fill in the blank(s) with the appropriate word(s).