The movie The Hunger Games opened originally in a select number of theaters before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie also was made widely available in video stores, via Netflix, and on DVD/Blue-ray. What type(s) of consumer product is this movie? Explain your answer.
What will be an ideal response?
Student answers may vary, but all should realize that it does not stay in the same category. Initially, it was a specialty product in that people who wanted to see it had to search for it and seeing it first gave the viewer status. It remained a specialty product when it was made available on pay-per-view television. People had to look for it and request it by name. No substitutions were acceptable. By the time it reached the video stores and Netflix, it was more of a convenience product because it had wide availability, there were substitutes, and DVD/Blue-ray rentals or purchases were relatively inexpensive. See Figure 9-2.
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What will be an ideal response?
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