In the early stages of an ad campaign, the objectives are established. To determine if those objectives have been met, the marketer will
A. conduct feedback analysis.
B. posttest.
C. pretest.
D. initiate content analysis.
E. arrange for peer analysis.
Answer: B
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You are a home appliance salesperson. One of your customers wants his television to be repaired on a holiday, but the company service manager is on vacation. The company regulations say that without written consent from the service manager, service engineers are not allowed to work on holidays. How would you handle this situation?
A. Provide service without approval and without pay. B. Ignore the customer's request until the service manager returns. C. Try to obtain approval by phone from the service manager or a higher authority. D. Inform the customer that the company policies are against such a service. E. Advise the customer to seek the help of a freelance service person.
Memorandums, or memos, are appropriate for communication both inside and outside the company
Indicate whether the statement is true or false
Which of the following is a not a way in which OD differs from training and development?
a. learning is the sole objective, such as a new skill, system or procedure b. systemic organizational change efforts c. central aspects, such as needs assessment, course development, technology usage, and on-the-job training d. programs developed for large audiences
Agendas for formal meetings are sent out prior to the meeting
Indicate whether the statement is true or false