A direct mail campaign would likely be _______ than an email campaign.

a. Less expensive and less time consuming
b. Less expensive and more time consuming
c. More expensive and less time consuming
d. More expensive and more time consuming


d. More expensive and more time consuming

Business

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Royal Company purchased a dump truck at the beginning of 2014 at a cost of $60,000 . The truck had an estimated life of 6 years and an estimated residual value of $24,000 . On January 1, 2016, the company made major repairs of $20,000 to the truck that extended the life 1 year. Thus, starting with 2016, the truck has a remaining life of 5 years and a new salvage value of $8,000 . Royal uses the

straight-line depreciation method. When calculating depreciation for 2016, Royal should a. add the $20,000 to the book value at December 31, 2015 and then allocate the revised basis over the remaining adjusted useful life of 5 years. b. report the effect of the change in life as an expense on the income statement in 2015. c. ignore the change in life on the original cost of $60,000 and depreciate the additional $20,000 cost separately over its useful life. d. expense the $20,000 and depreciate the original cost of $60,000 over its revised estimated total live of 7 years.

Business

The current market rate of interest is also known as the stated or coupon rate

Indicate whether the statement is true or false

Business

The salesperson is using a needs-satisfaction sales presentation. In the ________ phase, the salesperson will show how the product being sold will satisfy mutual needs.

A. need-awareness B. need-utilization C. need-fulfillment D. need-perception E. need-development

Business

Why does a functional structure rely on a flat organizational structure?

A. The work in the organization is centrally coordinated by the CEO. B. It allows for efficient bottom-up and top-down communication. C. It allows for a higher degree of specialization and domain expertise. D. It allows for the implementation of a differentiation strategy.

Business