A biting sense of humor designed to maintain control and keep people at a distance is called

sarcasm.

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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In the "Why Weight" case, the advertising agency's creative insight was based on:

a. Showing successful weight losers holding up their old pants b. Using clothing labels found in common shopping malls c. Proving that eating was not as fun as fitting into new clothes d. Surgery patients' belief in positive peer affirmations

Communication & Mass Media

To counteract researcher bias, some researchers use the

technique, in which neither subjects nor researchers know whether a given subject belongs to the control group. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A question with no "right" or "wrong" response is a leading question

Indicate whether the statement is true or false

Communication & Mass Media

The local schools PR specialist who plans and publicizes district service programs and works with grassroots organizations, civic associations, and service clubs is functioning in what capacity?

a. community relations liaison b. imaging and marketing c. PR trainer d. communications planning

Communication & Mass Media