Images have persuasive impact because they are faster and easier than text for the human brain to process
Indicate whether the statement is true or false
True .
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John and Tammy have been having problems for a while. When John finds out that Tammy had an affair, he thinks to himself “I mean it! This time we are breaking up!” This cognitive threshold would push John into which stage of Duck’s model of relationship dissolution?
A. intrapsychic phase B. dyadic phase C. social phase D. grave-dressing phase
Using messages or message elements that cue out meanings that receivers already have in their conscious or unconscious minds is called a. auditory script
b. resonance. c. verbal script. d. experiential learning.
Harriet Beecher Stowe’s novel, Uncle Tom’s Cabin, is considered influential because _______________
a) it was the first novel directed at a mass audience in U.S. history b) it inspired popular opposition to slavery influencing national culture and politics c) it was one of the clearest examples of scandal in the muckraking era d) All of the choices
This ratio is a measure of how many people out of the entire audience leave the station during a given period
A. turnover B. share C. average quarter-hour persons D. rating E. reach