An indication that public relations is influencing consumer-focused marketing is ¬¬¬¬_________

A) the emphasis on two-way communication
B) the decline in the use of IMC
C) the dividing of publics into smaller publics
D) A and B
E) A and C


Answer: E

Communication & Mass Media

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Which of the following is not one of the four P's of marketing?

A) price B) product C) promotion D) place E) publicity

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Communication & Mass Media