Small groups must meet face-to-face

A. True
B. False


ANS: b

Communication & Mass Media

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Jeans makers successfully linked "Wear Denim to Work Day" with fund-raising efforts for key women's charities to promote themselves as social responsible corporations and sell more jeans

Indicate whether this statement is true or false.

Communication & Mass Media

Freedom, equality, and justice are examples of which psychological characteristic?

a. beliefs b. attitudes c. norms d. behaviors e. values

Communication & Mass Media

Complete the following statement: _____________ is about convincing an audience based on their already existing beliefs and motivations of the audience, and _____________ is about changing the beliefs and motivations of the audience

a. engagement; marketing b. marketing; engagement c. engagement; audience analysis d. marketing; audience analysis

Communication & Mass Media

Some artists change the lyrics of their songs to ensure that certain retailers will carry their CDs

a. True. b. False.

Communication & Mass Media