What takes information entered into a given system and sends it automatically to all upstream systems and processes?
A. backward integration
B. forward integration
C. data integration
D. application integration
Answer: A
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Which of the following focuses on things such as encouraging customers to visit websites for more information on a topic?
A) Marketing messages B) Claim or adjustment messages C) Sales messages D) Persuasive presentations of ideas E) Requests for action
Explain the pricing strategy being implemented when a retail store places the store's generic brand items next to the national brand items when the national brand items have a slightly higher price than the generic brand item
Why would a retailer do this?
Critics say marketing benefits ________ more than ________
A) consumers; manufacturers B) industry; consumers C) stores; manufacturers D) exporters; importers E) independent sellers; chain stores
Data on consumer spending per capita or industrial purchasing trends would be identified in the ________ section of a global market research report.
A. political, legal B. history, geography C. economic D. business environment E. cultural, societal