Which of the delivery methods discussed in Chapter 13 carries the biggest risk of a speaker
appearing stale or mechanical?
a. impromptu
b. extemporaneous
c. memorized
d. manuscript
e. presentational
c
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When giving a presentation to adults, it is important to ________
A) use abstract information B) allow them to be passive learners C) relate their life experiences to what they will be learning D) use humor so they will be amused
Answer the following statement(s) true (T) or false (F)
1. Tactics are most effective when used as a single approach to presenting an organization’s message 2. PR practitioners in small organizations will likely be comfortable using a wide range of tactics. 3. To increase the efficiency of a media plan, the plan is evaluated on the basis of geographic reach. 4. The Wall Street Journal is considered both a newspaper and a digital medium. 5. Advertorial content is the same as news.
Which of the following values is most embraced by masculine cultures?
a. success b. harmony c. negotiation d. modesty
____________________ are electronic or mechanical channels used to transmit messages to broad audiences
Fill in the blank(s) with correct word