What type of listening style is characterized by a listener who wants the speaker to get to the point and state what needs to be done?
a. relational-oriented style
b. task-oriented style
c. critical style
d. analytical style
b
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This theory of mass communication says that people serve as gatekeepers who decide which media may influence them
A) N-Step Theory B) Magic Bullet Theory C) Agenda Setting Hypothesis D) Uses and Gratifications Theory E) Diffusion Theory
Which is not a type of PTV station license holder?
a. a non-profit community based group b. a school system c. a commercial broadcaster d. a university
Be clear. Choose your words with precision. Be specific
Indicate whether the statement is true or false
Which of the following is true of audience members' response to statistics?
A. Audiences will trust numbers. B. Audiences require numbers in order to be persuaded. C. Audiences will know what the numbers mean. D. Audiences prefer to hear precise numbers rather than rounded-off numbers.