An approach to finding a major selling idea that uses consumer benefits as a foundation, with an emphasis on presenting these benefits in a theatrical way, is the ________ approach.

A. buzz
B. inherent drama
C. card stacking
D. bait-and-switch
E. testimonial


Answer: B

Business

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The process used to transform inputs into outputs is ______.

a. technology b. assembly c. design d. development

Business

Culture and ________ rather than language are necessary to explain likely miscommunication in cross-cultural situations.

a. Context b.Ethnicity c. Education d. Relational style

Business

EAP’s cover a wide range of topics. Which of the following is not normally one of those topics?

a. stress management b. personal financial management c. coping with alcohol addiction d. elderly care e. dealing with a demanding supervisor

Business

Which of the following affects the company's ability to make on-time deliveries?

A) return on investment B) product's price C) warranty claims D) production cycle time

Business