How does Sir Richard Branson pick which business proposals he wants to fund and include in the Virgin Group?
a. The potential profit margin must be at least 50% higher than the average profit margin of the Fortune 500
b. He must be able to calculate the risks and returns based on historical performance data for the industry and the early track record of the company
c. The entrepreneur coming to him for money must demonstrate high emotional intelligence
d. The proposal must sound fun
d. The proposal must sound fun
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Which factor determines the nature and degree of competition in an industry, as identified by Michael Porter in his book Competitive Advantage?
A. The interest of small businesses B. Bargaining power of competitors C. Threat of substitute products or services D. The macroeconomic level of the industry
What is a path to market for goods and services?
A. Channel B. Market Plan C. Pathway D. Segment
On small scale maps, it is difficult to achieve ______.
A - a circle of tangency B - proper scale C - pole - centered perspective D - conformality E - equivalency
Salesperson Performance Tracking Marketing Dashboard at MooreChemConsider the Marketing Dashboard above, which includes metrics for salesperson performance tracking for MooreChem. As a MooreChem sales manager, you note that one of your salespeople has exceeded his sales target but is well below his profit goal. The best explanation for this performance is
A. the salesperson is selling too many low margin products. B. the salesperson has not made enough sales calls. C. the salesperson's sales quota is too low. D. the salesperson's sales quota is too high. E. the salesperson is selling too many high margin products.