A project whose critical path has an estimated time of 120 days with a variance of 100 has a 20% chance that the project will be completed before which day (rounded to nearest day)?
A) 98
B) 112
C) 120
D) 124
E) 220
B
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The relatively lower revenue and margins in smaller markets limit marketing expenditure budgets
Indicate whether the statement is true or false
Although focus groups should encourage open, free-wheeling information, who has the task of ensuring that the conversation stays focused?
A) focus group manager B) focus group moderator C) focus group gate keeper D) quantitative research assistant (QRA) E) none of the above
During the evaluation stage of the product adoption process, consumers ________.
A. seek out information to further define the product B. purchase the product with the intent of becoming a dependable user C. combine all information and assess the product for trial purchase D. get to know of the product, but have insufficient information to move forward through the adoption process E. purchase the product for the purpose of making a value decision
Why do firms benefit from prompt payments?
What will be an ideal response?