Why do many people think advertising and marketing are synonymous?
What will be an ideal response?
Advertising encompasses an enormous industry and clearly is the most visible form of marketing communications-so much so that many people think of marketing and advertising as synonymous.
You might also like to view...
Answer the following statement(s) true (T) or false (F)
1. An internal customer service audit can identify inconsistencies in how customer service is viewed in the various departments of a firm. 2. A company adding unexpected touches to a service that are meant to impress customers is referred to as “wow factor.” 3. A firm’s mission statement may include language regarding customer service. 4. Allowing another firm to perform customer service duties on behalf of your firm is referred to as outsourcing customer service. 5. Percentage of orders unfilled (a stockout occurs) is a post-transaction measure of customer service performance.
To be constitutionally permissible, an enabling statute must establish reasonable standards to guide an agency in implementing the statute. Using a broad phrase such as "fair and equitable" in an enabling statute meets this requirement
a. True b. False Indicate whether the statement is true or false
Bonds subject to a redemption provision, which permits the corporation to redeem, or pay off, all or a part of the issue before maturity at a specified redemption price are known as:
a. secured bonds. b. income bonds. c. callable bonds. d. convertible bonds.
Trevor Co's future earnings for the next four years are predicted below
Assuming there are 500,000 shares outstanding, what will the yearly dividend per share be if the dividend policy is Trevor & Co 1 $900,000 2 1,200,000 3 850,000 4 1,350,000 a. a constant payout ratio of 40% b. stable dollar dividend targeted at 40% of the average earnings over the four-year period c. small, regular dividend of $0.75 plus a year-end extra of 40% of profits exceeding $1,000,000