A company is trying to decide which of two new product lines to introduce in the coming year. The company requires a 12% return on investment. The predicted revenue and cost data for each product line follows: ?  Product A  Product BUnit sales25,00020,000Unit sales price$ 30$ 30Direct materials$15,000$8,000Direct labor$120,000$80,000Other cash operating expenses$30,000$25,000New equipment costs$2,500,000$1,500,000Estimated useful life (no salvage)5 years5 yearsThe company has a 30% tax rate and it uses the straight-line depreciation method. The present value of an annuity of 1 for 5 years at 12% is 3.6048. Compute the net present value for each piece of equipment under each of the two product lines. Which, if either of these two investments is acceptable?

What will be an ideal response?



?    Product A    ?  Product B  
Sales?$750,000?$600,000
  Estimated costs:????
  Direct materials$ 15,000?$ 8,000?
  Direct labor120,000?80,000?
  Other cash operating
expenses
30,000?25,000?
  Depreciation* 500,000665,000300,000    413,000
Income before taxes ?$ 85,000?$187,000
Income taxes (30%)?    25,500?    56,100
Net income?$ 59,500?$130,900

*Annual depreciation: A $2,500,000/5 yrs. = $500,000; B $1,500,000/5 yrs. = $300,000
?Product AProduct B
Annual net cash flows**$559,500$430,900
Present value factors @12%x3.6048x3.6048
Present value of net cash flows$2,016,885$1,553,308
Investment(2,500,000)(1,500,000)
Net present value  $ (483,115)$53,308

**Product A: $59,500 + $500,000 = $559,500; Product B: $130,900 + $300,000 = $430,900
Product A is not acceptable since its NPV is less than zero. Product B is acceptable since its NPV is greater than zero.

Business

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