List four criteria for evaluating computer hardware for purchase
What will be an ideal response?
1. The time required for average transactions (including how long it takes to input data and how long it takes to receive output)
2. The total volume capacity of the system (how much can be processed at the same time before a problem arises)
3. The idle time of the CPU or network
4. The size of the memory provided
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One of the advantages of an external advertising agency over an in-house marketing group is that the external agency offers greater expertise and has access to top creative talent
Indicate whether the statement is true or false
"We are Chicago's friendliest car dealer!" is an example of which type of cognitive message?
A) preemptive B) unique selling proposition C) hyperbole D) comparative
Who has the main responsibility of developing a formal discipline process for the workplace?
A. the human resource department B. the sales force C. arbitrators D. outplacement counselors E. the legal department
Which of the following would most likely use informal research methods to obtain marketing insights?
A) multinational firms B) pharmaceutical firms C) brick-and-mortar companies D) not-for-profit organizations E) family-owned businesses