"We are Chicago's friendliest car dealer!" is an example of which type of cognitive message?
A) preemptive
B) unique selling proposition
C) hyperbole
D) comparative
C
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Most organizations check references as soon as they receive a candidate's application form.
Answer the following statement true (T) or false (F)
When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing
A) value B) societal C) sense-of-mission D) consumer-oriented E) customer-value
Why do companies using responsive service strategy emphasize speed over innovation for its
own sake? A) They value failure as much as success in developing cutting-edge services and products. B) They produce products which are in constant development to adapt to a dynamic market. C) They always rely on low cost production and distribution techniques. D) They always deal with products which are undifferentiated in nature.
Supply chain execution system is the ability to view all areas up and down the supply chain.
Answer the following statement true (T) or false (F)