Which of the following is an example of prototype research?
A) screening a television pilot
B) conducting a focus group on a long-running show
C) Nielsen overnights
D) a portable people meter
Answer: A
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Most of the top-rated companies hire public relations firms that are engaged in promoting products and services through news releases, brochures, media tours, and special events
These firms also conduct surveys to gauge public perceptions and attitudes. Which statement justifies the assistance expected from PR firms by the companies? a) They provide professional expertise in reaching communication to the public at a national and international level. b) They advertise the company's products through certain communication channels. c) They market the company's products by thinking only of customers or potential buyers as the key public. d) They attract prospective clients by improving the company's image and brand value.
Specific cases used to represent a larger whole to clarify or explain something are called ______.
a. illustrators b. opinions c. operations d. examples
Tobias is carefully organizing and practicing his speech
in advance, but plans to deliver it using only minimal notes. Tobias is using the ___________ style of speaking. a. memorized b. manuscript c. extemporaneous d. impromptu
According to our text, if you have a one-hour training session, how many different types of training activities should you have within this one-hour session?
a. five b. two c. one d. three