Alberto loves Chipotle Mexican Grill. He views it as being socially responsible and loves the food. The other day he read in the paper that several people got sick from E. coli from Chipotle Mexican Grill restaurants. The article also detailed safety measures Chipotle was instituting to prevent this from happening again. Alberto would expect nothing less from Chipotle. He feels confident that Chipotle will institute highly effective safety measures. This is most likely an example of
A. information analysis.
B. selective retention.
C. perceptual selection.
D. selective perception.
E. selective distortion.
Answer: B
You might also like to view...
Give an example of the use of straddle positioning
What will be an ideal response?
Non-digital media provide marketers and consumers with opportunities for much greater interaction and individualization than digital media
Indicate whether the statement is true or false
Select the statement that is not true regarding the B2B purchasing process.
A. The B2B purchasing process requires standardized procedures. B. The B2B purchasing process is often far longer than the consumer decision-making process. C. The B2B purchasing process may require the use of RFPs and contract negotiations. D. The B2B purchasing process is less complex than the consumer decision-making process. E. The B2B purchasing process typically involves professional purchasing managers.
What are the four main growth strategies discussed in the text? Briefly define each.
What will be an ideal response?