For commercial network television, ________ pay for the programming, and for public network television, ________ pay for the programming
a. networks; stations
b. stations; networks
c. networks; networks
d. stations; stations
a
Communication & Mass Media
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A ____________ shows your listeners that you are comfortable and eager to share your ideas and information
a. head nod b. natural hand gesture c. smile d. scan of the audience e. confident posture
Communication & Mass Media
Competition from television led to the failure of the Ladies’ Home Journal
a. True. b. False.
Communication & Mass Media
__________ are consumers that can be grouped together because of specific demographics or special interests such as hobbies or politics
a. Segmented audiences b. Mass audiences c. Wide audiences d. General audiences
Communication & Mass Media
The editingtransition associated with thegreatest changein timeorplacein thestoryis the
a. fade b. iris c. pan d. dissolve
Communication & Mass Media