What is a marketing information system (MIS)? From what sources is the MIS developed?
What will be an ideal response?
A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A marketing information system is developed from internal company records, marketing intelligence activities, and marketing research.
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a. True b. False Indicate whether the statement is true or false
An abstract presentation of a product concept is likely to increase the reliability of the concept test
Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)
New sources of water pollutants must install pollution-control equipment before beginning operations.
Answer the following statement true (T) or false (F)