While managers can control the marketing mix, they cannot control the elements in the external environment that continually mold and reshape the target market. List six variables of the external environment that are not directly under the control of marketing managers.
What will be an ideal response?
Demographics
Technology
Competition
Social Change
Economic Conditions
Political and Legal Factors
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More retail transactions take place online now than in stores.
Answer the following statement true (T) or false (F)
In the Chapter 14 opening scenario on Apple, the key lesson is that ________
A) China, as an emerging economy, deserves new consumer relations rights B) high-tech companies must step up their consumer relations efforts in other countries C) companies can no longer discuss consumer relations solely in the context of the United States D) businesses should never give in to demands from communist nations
The pension expense for a particular period for a firm's defined benefit pension plans rarely equals the cash contribution
Indicate whether the statement is true or false
________ are companies that excel at solving problems, seeking and finding new approaches, and sharing new knowledge.
A. Bureaucratic firms B. Closed-book organizations C. Analyzer firms D. Learning organizations E. Defender firms