Which of the following describes the public relations function of lobbying?
A) sponsoring efforts to publicize specific products
B) advising management about public issues, and company positions and image during good times and bad
C) presenting news and information about the organization in the most positive light
D) dealing with legislators and government officials to promote or defeat legislation and regulation
E) promoting understanding of the organization through internal and external communications
D
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How might a firm utilize a focus group to assess customer needs?
What will be an ideal response?
Which of the following promoted outsourcing as a strategy?
a. Marxism b. Liberalism c. Shareholder value d. Stakeholder activism
Brody Dominic is a famous movie actor and the brand ambassador for his clothing company, Dominikent. Consumers tend to like the collection at Dominikent mainly because Dominic is a style icon himself. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing B. Place marketing C. Event marketing D. Idea marketing
Bee Hive Honey, LLC's members include Chad, Dolores, and others. For purposes of suing and being sued, Bee Hive Honey is A) an aggregate of Chad, Dolores, and the other members
B) a natural person in the members' "family." C) a legal entity apart from the owners. D) a non-participating third party.