Nate Arnold's Auto Towing Service would best be described as a(n) ____ product.
A. convenience
B. unsought
C. specialty
D. durable
E. shopping
Answer: B
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Compare the efficiency of aerobic respiration and fermentation in ATP energy production. If aerobic respiration converts 40% of the available energy of glucose into ATP, then what percentage does fermentation convert to ATP?
What will be an ideal response?
Which statement is true concerning defining the marketing research problem?
A) The definition should allow the researcher to obtain all the information needed to address the management decision problem. B) The definition should guide the researcher in proceeding with the project. C) The marketing research problem should be stated in broad, general terms with specific components identified. D) All of the above are correct.
Which of the following errors will not cause the debit and credit columns of the trial balance to be unequal?
a. A debit entry was recorded in the wrong account. b. A debit was entered in an account as a credit. c. The account balance was carried to the wrong column of the trial balance. d. The balance of an account was incorrectly computed.
Shopard publishes FBerry, America's longest running fashion magazine, from one central location in Los Angeles. FBerry is the only product that Shopard handles. The magazine is bought by millions of readers in the United States and Europe
Which type of sales-force structure is most appropriate for Shopard? Why?