The product life-cycle stage in which consumer awareness and acceptance of the product are low, there are few competitors, and there is a gradual rise in sales because of promotion is called
A. extension.
B. introduction.
C. growth.
D. decline.
E. maturity.
Answer: B
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Market strength refers most closely to the ability to
a. survive for many years. b. pay bills when they fall due. c. earn a satisfactory net income. d. increase the wealth of stockholders.
Which of the following is a major source of pressure on unions to decrease the complexity and legalistic nature of collective bargaining contracts?
A. Increased frequency of strikes B. Declining unionization rates C. Need for increased workplace flexibility D. Increasing financialization of business
Tawanna has just received an offer from a company for a free tote bag if she purchases a certain product. This company is using which sales promotion technique?
a. rebate b. free sample c. trade sales promotion d. premium e. coupon
The Theory of Constraints method is also referred to as the drum-buffer-rope method
Indicate whether the statement is true or false