Publicity is news about a client, product or service that appears in the time or space that media reserve for "copy"—news, features or editorial content—or for "programming" in broadcasting

a. True
b. False


A

Communication & Mass Media

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Why is the problem–solution format effective in social media copy?

a. It works well in short-form tweets. b. It is easy to write. c. It is what people want. d. It saves time for staff.

Communication & Mass Media

Which of the following, according to LaRay Barna (1997), is one of the barriers to intercultural communication?

A. perceptions of money B. spatial distance between cultures C. nonverbal communication D. relationships

Communication & Mass Media

News about the terror attacks in Mumbai in 2008 broke in the West via which of the following?

A. Big Media reporters on the ground in India B. the BBC C. social media reports using software such as Twitter sent by people who were nearby D. Western media ignored the attacks

Communication & Mass Media

The PR agency describing a client's product or service is not legally liable if the assertions made are false or misleading

Indicate whether the statement is true or false

Communication & Mass Media