You're writing a sales message to entice potential customers to join your gym. Telling your audience that the first 50 responders will get a free one-week trial period at your gym ________
A) makes it difficult for your audience to act
B) is an example of social proof
C) creates a sense of desire through perceived scarcity
D) shows how you meet their scheduling needs
E) overstimulates your audience by telling them too much too soon
Answer: C
Explanation: C) If you want to create desire, suggesting that the offer is available for a limited time or only to a certain number of customers is a particularly persuasive technique.
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Criminal bankruptcy fraud cases are generally prosecuted by the:
a. U.S. Attorney's office b. FBI c. CIA d. District Attorney's office
The primary purpose of the Securities and Exchange Commission is to
a. regulate the issuance and trading of securities. b. issue accounting and auditing regulations for publicly held companies. c. prevent the trading of speculative securities. d. enforce generally accepted accounting principles.
Which of the following statements is true regarding the relationship of law and ethics?
A) In some cases ethics will require a higher standard of conduct than the law, but never vice versa. B) The legal requirement will almost always be the same as the ethical requirement because the law is based on the ethical standards. C) In some cases the law will require a higher standard of conduct than ethics, but never vice versa. D) Depending on the circumstances, the law can require a higher, lower, or the same standard of conduct as ethics demands.
What is the expected completion time for the project?
Thai Construction A construction firm from the Phuket Province of Thailand has a five activity project lined up for the coming month. They have had some difficulty getting firm estimates on the activity durations and have resorted to the three time estimates approach to plan the project. The activities and optimistic, most likely, and pessimistic estimates (in days) for each are shown in the table. Activity Predecessor Optimistic Most Likely Pessimistic A - 5 7 10 B - 11 15 18 C A 8 12 15 D - 9 11 12 E D 6 8 10 A) 14.83 B) 16.67 C) 18.83 D) 19.00