Consumer products that are linked to cultural variables tend to be lower risk when entering international markets.
Answer the following statement true (T) or false (F)
False
The "continuum of environmental sensitivity" suggests that industrial products are more insensitive to the cultural environments in which they are placed than high-style consumer products.
You might also like to view...
Linguistic translation of a website alone can capture cultural sensitivities.
Answer the following statement true (T) or false (F)
The standard test market is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels
Indicate whether the statement is true or false
The debt to equity ratio is expressed in terms of
A) a percentage. B) dollars. C) units. D) times.
________ are officially published prices for media such as magazines, newspapers, radio, and out-of-home
A) Upfront markets B) Scatter buys C) Rate cards D) Ad traffics E) Media audits