NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of its fans were female. This is an example of psychographic segmentation.
Answer the following statement true (T) or false (F)
False
Segmentation by gender is demographic, not psychographic, segmentation.
Business
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When resources like direct material, labor or time are scarce, the goal is to minimize the contribution margin per unit of scarce resource
Indicate whether the statement is true or false
Business
If a firm is successful in meeting its output goal for a period, the firm has been
a. efficient. b. effective. c. profitable. d. exercising cost containment measures.
Business
A data point that falls outside the majority of data points is known as a(n):
A. median B. variance C. range D. outlier E. mean
Business
Explain the difference between coaching and counseling.
What will be an ideal response?
Business