Coverage focused on ______ makes up the bulk of campaign news coverage.

A. policy issues
B. the horse race
C. candidate professional qualifications
D. candidate personal traits


B. the horse race

Communication & Mass Media

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Public relations objectives ________

A) are generalized statements B) are measurable C) are the specific actions taken to achieve goals D) all of the above E) none of the above

Communication & Mass Media

Which factor reflects the organizational culture in which employees are recognized and rewarded for their achievements, and these elements are valued by the organization?

a. Ceremonies b. Metaphors c. Written rules d. Art decors

Communication & Mass Media

The Sapir-Whorf Hypothesis maintains that our thoughts are rooted in and controlled by language

Indicate whether the statement is true or false

Communication & Mass Media

Terminal credibility is the audience's perception of a speaker's expertise at the beginning of a speech

Indicate whether the statement is true or false

Communication & Mass Media