Supporting materials drawn from people are typically gathered through __________.
A. direct observation
B. interviews
C. e-mail
D. common knowledge
Answer: B
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The term “demographics” refers to:
a. how many ads Americans see and hear in a day. b. the analysis of audience characteristics, such as sex, age and marital status. c. how many people see or hear certain advertisements. d. cost per thousand people reached.
The __________ identifies six steps and owes its formulation to philosopher John Dewey's insights into how people think.
A. brainstorming technique B. nominal group technique C. Delphi method D. problem-solving sequence
Manipulation of movable notes can be done via idea development software.
Answer the following statement true (T) or false (F)
Evidence is material used to support claims in a speech
Indicate whether the statement is true or false