James and Jennifer Stolpa and their five-month old son, Clayton, were stranded outdoors in a snowstorm for 8 days. They were rescued after James left Jennifer and Clayton in a cave and hiked 30 miles in subfreezing temperatures to get help. During the
time they were stranded, the Stolpas ate Doritos-brand corn chips that they had with them in their car. When they were rescued and taken to the Washoe Medical Center for treatment of severe frostbite, they were visited by boxing champ, George Foreman. Mr. Foreman is a spokesperson for Doritos. His visit to the Stolpas earned national press and television coverage that emphasized the Doritos consumption. If you were an executive with Doritos, would you have sent Mr. Foreman to the hospital?
The issues here are that of privacy and propriety. The chip maker would be capitalizing on the injuries and suffering of a family with a fairly peripheral fact that they happened to have Doritos in the car. The family can consent to Mr. Foreman's appearance and the cameras rolling, but it is a fairly intense situation for them. The added sales from eating the same chips the stranded family did may not be as significant as the marketing folks may believe.
You might also like to view...
Informative executions work best for high-involvement products
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Transparency refers to deciding if one accepts having others know what one has decided. 2. Field dependence refers to the ability of using external information to help resolve an ambiguous situation. 3. If an individual has an internal locus of control, the individual believes he or she can have control over the activity. 4. Magnitude of consequences refers to the amount of time that will take place between when the decision is taken and the consequences. 5. Influence is something an individual has, but power is something an individual has to do.
Business writers aim for paragraphs that are 60 to 80 words long, with three or four sentences supporting a single topic sentence
Indicate whether the statement is true or false
Strategic goals
A. include fostering quantity and quality of outputs as well as increasing productivity. B. identify the specific procedures and processes required at lower levels of the organization. C. translate broad tactical goals and plans into specific goals and plans relevant to a particular portion of the organization. D. should be limited to top management. E. focus on the major actions a unit must take to fulfill its part of the strategic plan.