A(n) __________ converts analog sound waves into a digital representation
Fill in the blank(s) with correct word
analog-to-digital converter or ADC
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The market ________ has the largest market share and usually shows the way to other firms in price changes, new-product introductions, distribution coverage, and promotional intensity
A) challenger B) entrant C) follower D) nicher E) leader
The Martinez family is considering a vacation. Dad wants to stay home this year and use the money for home repairs. His mom who lives with them wants to visit relatives in New York. Dad asks his mother to determine the cost of a trip to New York and if they could stay with relatives while there. Mom and their daughter want to go to a beach. Which of the following sentences best describes the roles each family member played in making this decision?
A. The females in the family only play two roles - users and influencers. B. The grandmother plays the roles of user, influencer, and information gatherer. C. The mother and the grandmother only played the role of influencer. D. There is no family member serving as an information gatherer. E. Since the father will make the final vacation decision, he has taken on all of the roles.
eBay’s transformation of e-commerce and online auctions and Amazon enabling the purchase of books online are examples of ______.
a. product innovation b. process innovation c. innovation in materials d. innovation in equipment manufacture
Jerry has listed that his business appeals to people 50 years and older who are restructuring their finances for retirement plans. What has Jerry defined?
a. a niche market b. a segmented market c. a mass market d. a diversified market