The Martinez family is considering a vacation. Dad wants to stay home this year and use the money for home repairs. His mom who lives with them wants to visit relatives in New York. Dad asks his mother to determine the cost of a trip to New York and if they could stay with relatives while there. Mom and their daughter want to go to a beach. Which of the following sentences best describes the roles each family member played in making this decision?

A. The females in the family only play two roles - users and influencers.
B. The grandmother plays the roles of user, influencer, and information gatherer.
C. The mother and the grandmother only played the role of influencer.
D. There is no family member serving as an information gatherer.
E. Since the father will make the final vacation decision, he has taken on all of the roles.


Answer: B

Business

You might also like to view...

What is most likely a strategic benefit of the existence of competitors?

A) Competitors seldom lead to product differentiation. B) Competitors help legitimize new technologies. C) Competitors exclusively serve more-attractive segments. D) Competitors fracture the target market. E) Competitors decrease the total demand.

Business

Data concerning which of the following would be LEAST likely included in the forecasting section of a marketing plan?

A) variable costs B) fixed costs C) direct cost of sales D) sales projections E) demographic trends

Business

Which of the following is true regarding sales training programs?

A. Research shows that digitally mediated training creates better interpersonal bonds between the salesforce and the sales manager. B. Sales training is a job that is better left to the human resources department. C. The most effective training method uses the same approach for everyone to promote consistency. D. Sales training is an activity that happens only once-when the employee is hired. E. Sales training programs should be customized to the needs of the representative and changing market conditions.

Business

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Adidas.

A. price B. good C. product D. promotion E. distribution

Business